Building Your Dream 60:
How to Activate a Real-Life Team for Growth in Business and Life
Building Your Dream 60:
How to Activate a Real-Life Team for Growth in Business and Life
Most people think about mentors or customers when building their network. But what if you could create a true, real-life team, a group of people you admire, trust, and want around you as you grow in every area that matters?
I call this concept my Dream 60, a carefully curated circle not just for business, but for life. These are people who inspire me personally and professionally, who challenge me, support me, and motivate me to be better.
The Power of Relationship Over Sales
Years ago, Chet Holmes transformed his business by focusing on relationships, not selling. He identified the 95% of big advertisers who weren’t using his newspaper and made what he called the Dream 100 list. Instead of pushing sales, he sent gifts, showed up, followed up, and treated those relationships like the most valuable marketing investment. Three years later, they were all clients.
Russell Brunson popularized this idea in the entrepreneurial world, encouraging people to create their own Dream 100, the top 100 people they want to connect with and do business with. The key is to serve first, build real relationships, and the business comes later.
Dream Bigger: A Team for Life, Not Just Business
That idea sparked something bigger in me. What if I applied this to every part of my life health, happiness, finances, and more?
I didn’t need 100 people in each category. I started small: five, then ten. Half were business connections, the other half personal mentors, people who help me grow intellectually, emotionally, physically, spiritually, and socially.
This is what I call the Improvement Bureau.
How I Activate My Dream 60 Every Day
The secret to making this work isn’t a complicated tool or a viral tactic. It’s consistent, intentional connection:
I follow these people everywhere Instagram, LinkedIn, Facebook, TikTok wherever they show up, I show up.
I keep a simple spreadsheet tracking their names, the part of life they support, the last time we connected, and notes about what they care about. This keeps me purposeful.
Every day, I reach out. No sales pitches. Just genuine messages like, “Hey, saw your post about your new project. Congrats! Would love to hear how it’s going.”
I leave thoughtful comments on their posts, not just emojis or “nice,” but real engagement that shows I’m paying attention.
I show up, support, share, and give before ever asking for anything.
Slowly, these people stop being names on a list and become real parts of my world, clients, friends, collaborators.
Why This Works: Visibility, Trust, and Relationships
Here’s a little secret that social media platforms won’t tell you: engaging with high-traffic profiles boosts your visibility. Your comments rise to the top, your DMs get noticed, and your profile appears more often in feeds. It’s like a free algorithm hug.
But even more importantly, this is how people who matter get to know you. Because people do business with those they know, like, and trust, and that trust is built one genuine connection at a time.
This isn’t an overnight trick or a shortcut to virality. It’s a relationship strategy and a life strategy that works.
Start Today: One Connection at a Time
So here’s my challenge: pick one person from your Dream 60 or Dream 100 list. Say something real. Give something meaningful. Start there.
Build your bureau. Build your life. One brick at a time.
For personalized guidance on mindset, marketing, money, or investing, you can connect with me at www.growwithaustin.com.
Follow Austin Arm Brands and The ARM Brands - Austin for daily tips on building real connections and leveling up your life and business.
Most people think about mentors or customers when building their network. But what if you could create a true, real-life team, a group of people you admire, trust, and want around you as you grow in every area that matters?
I call this concept my Dream 60, a carefully curated circle not just for business, but for life. These are people who inspire me personally and professionally, who challenge me, support me, and motivate me to be better.
The Power of Relationship Over Sales
Years ago, Chet Holmes transformed his business by focusing on relationships, not selling. He identified the 95% of big advertisers who weren’t using his newspaper and made what he called the Dream 100 list. Instead of pushing sales, he sent gifts, showed up, followed up, and treated those relationships like the most valuable marketing investment. Three years later, they were all clients.
Russell Brunson popularized this idea in the entrepreneurial world, encouraging people to create their own Dream 100, the top 100 people they want to connect with and do business with. The key is to serve first, build real relationships, and the business comes later.
Dream Bigger: A Team for Life, Not Just Business
That idea sparked something bigger in me. What if I applied this to every part of my life health, happiness, finances, and more?
I didn’t need 100 people in each category. I started small: five, then ten. Half were business connections, the other half personal mentors, people who help me grow intellectually, emotionally, physically, spiritually, and socially.
This is what I call the Improvement Bureau.
How I Activate My Dream 60 Every Day
The secret to making this work isn’t a complicated tool or a viral tactic. It’s consistent, intentional connection:
I follow these people everywhere Instagram, LinkedIn, Facebook, TikTok wherever they show up, I show up.
I keep a simple spreadsheet tracking their names, the part of life they support, the last time we connected, and notes about what they care about. This keeps me purposeful.
Every day, I reach out. No sales pitches. Just genuine messages like, “Hey, saw your post about your new project. Congrats! Would love to hear how it’s going.”
I leave thoughtful comments on their posts, not just emojis or “nice,” but real engagement that shows I’m paying attention.
I show up, support, share, and give before ever asking for anything.
Slowly, these people stop being names on a list and become real parts of my world, clients, friends, collaborators.
Why This Works: Visibility, Trust, and Relationships
Here’s a little secret that social media platforms won’t tell you: engaging with high-traffic profiles boosts your visibility. Your comments rise to the top, your DMs get noticed, and your profile appears more often in feeds. It’s like a free algorithm hug.
But even more importantly, this is how people who matter get to know you. Because people do business with those they know, like, and trust, and that trust is built one genuine connection at a time.
This isn’t an overnight trick or a shortcut to virality. It’s a relationship strategy and a life strategy that works.
Start Today: One Connection at a Time
So here’s my challenge: pick one person from your Dream 60 or Dream 100 list. Say something real. Give something meaningful. Start there.
Build your bureau. Build your life. One brick at a time.
For personalized guidance on mindset, marketing, money, or investing, you can connect with me at www.growwithaustin.com.
Follow Austin Arm Brands and The ARM Brands - Austin for daily tips on building real connections and leveling up your life and business.